Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Chris Lazaris, Adam Vrechopoulos and Georgios I. Doukidis
| Year of publication: |
2017
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|---|---|
| Authors: | Lazaris, Chris ; Vrechopoulos, Adam ; Doukidis, Georgios I. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 4, p. 389-416
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| Subject: | omnichannel retailing | internet of things | IoT | physical web | Bluetooth beacons | store atmosphere | S-O-R | flow | dominance | social-local-mobile | SoLoMo | literature review | proximity marketing | eddystone beacon | consumer behaviour | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Ladengestaltung | Store design | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862048