Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Enrique Bigne, Kalliopi Chatzipanagiotou, Carla Ruiz
| Year of publication: |
2020
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|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Chatzipanagiotou, Kalliopi ; Ruiz Mafé, Carla |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 115.2020, p. 403-416
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| Subject: | S-O-R model | Online reviews | eWOM | Pictorial content | fsQCA | Eye-tracking | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Kaufentscheidung | Purchase decision | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012272095