Is a picture always worth a thousand words? : the impact of presentation formats in consumers' early evaluations of really new products (RNPs)
Year of publication: |
2013
|
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Authors: | Feiereisen, Stephanie ; Wong, Veronica ; Broderick, Amanda J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 159-173
|
Subject: | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Visualisierung | Visualization | Sprache | Language |
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