Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Marine Kergoat, Thierry Meyer, and Alain Merot
| Year of publication: |
2017
|
|---|---|
| Authors: | Kergoat, Marine ; Meyer, Thierry ; Merot, Alain |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 624-635
|
| Subject: | Advertising | Cognitive load | Information processing | Pictorial claim | Verbal claim | Werbung | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2016-1691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808332