Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Douglas A. Ferguson; Clark F. Greer
| Year of publication: |
2015
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|---|---|
| Authors: | Ferguson, Douglas A. ; Greer, Clark F. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 1, p. 64-81
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| Subject: | social media | television | promotion | branding | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Fernsehen | Television | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Fernsehsender | Television industry | Online-Marketing | Internet marketing | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304629