Pioneering Commercial Radio the “D‐I‐Y” Way

The development of commercial radio available to British listeners depended on stations located outside the country in northern Europe. How the advertising industry made possible popular broadcasting outside of what the BBC offered is explained from the point of view of a senior member of commercial radio in its early days. Problems of finding an audience and holding it were some of the tasks which these new enterprises faced.

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Year of publication:	1987
Authors:	Williams, Stephen
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 21.1987, 8, p. 7-13
Publisher:	MCB UP Ltd
Subject:	Radio Industry \| Advertising Media

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004707 [DOI]
Source:	Other ZBW resources

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