Pioneering versus Following in Emerging Markets : the Case of the Automotive Industry in China and Brazil

The issue whether to pioneer or to follow a new market is as old as strategic management itself. This study aims to shed light on the order-of-entry debate through empirical research.

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Year of publication:	2003
Authors:	Kabuth, Oliver
Published in:	Universität St.Gallen - Elektronische Dissertationen Universität St.Gallen - Dissertationen ; 2716
Publisher:	Universität <Sankt Gallen>
Subject:	Kraftfahrzeugindustrie \| automobile industry \| Pionier \| pioneering

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Table of Contents
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1 Introduction
2 Theoretical Framework
3 Research Methodology
4 The Automotive Environment in Brazil
5 The Automotive Environment in China
6 Discussion
7 Conclusion
8 References

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