Pitching a business idea to investors : how new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance
Ruben van Werven, Onno Bouwmeester, Joep P Cornelissen
| Year of publication: |
2019
|
|---|---|
| Authors: | Van Werven, Ruben ; Bouwmeester, Onno ; Cornelissen, Joep P. |
| Subject: | argumentation | entrepreneurial narratives | investment opportunity | new venture | pitch | plausibility | resonance | resource acquisition | rhetoric | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Narrative Methode | Narrative method | Risikokapital | Venture capital | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0266242618818249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004786