Pivoting isn't enough? : managing strategic reorientation in new ventures
Rory McDonald, Cheng Gao
| Year of publication: |
2019
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| Authors: | McDonald, Rory ; Gao, Cheng |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 30.2019, 6, p. 1289-1318
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| Subject: | strategic reorientation | pivots | technology entrepreneurship | innovation | product-development processes | rhetorical strategy | organizational adaptation | experimentation | startups | qualitative methods | Strategisches Management | Strategic management | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/orsc.2019.1287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012147127