Place-based brand experience, place attachment and loyalty
Year of publication: |
2016
|
---|---|
Authors: | Cardinale, Sylvia ; Bang, Nguyen ; Melewar, T. C. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 3, p. 302-317
|
Subject: | Brand loyalty | Brand experience | Winery | Place attachment | Place loyalty | Place-based brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Standortmarketing | Place marketing | Markentreue | Kundenzufriedenheit | Customer satisfaction |
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