Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Robert Govers and Frank Go
| Year of publication: |
2009
|
|---|---|
| Authors: | Govers, Robert ; Go, Frank M. |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Standortmarketing | Place marketing | Markenartikel | Brand | Dubai | Tourismus | Marketing | Vereinigte Arabische Emirate | Fremdenverkehrsgebiet | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xiv, 324 S. Ill., graph. Darst., Kt. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and indexes |
| ISBN: | 978-0-230-23073-6 ; 0-230-23073-3 |
| Classification: | Marketing ; Erholung, Tourismus: Allgemeines ; Wirtschaftsgeographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480931