Place-product or place narrative(s)? : perspectives in the marketing of tourism destinations
Year of publication: |
2008
|
---|---|
Authors: | Lichrou, Maria ; O'Malley, Lisa ; Patterson, Maurice |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 1, p. 27-39
|
Subject: | Tourismusmarketing | Tourism marketing | Standortwettbewerb | Territorial competition |
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