Place the logo high or low? : using conceptual metaphors of power in packaging design
Aparna Sundar & Theodore J. Noseworthy
| Year of publication: |
2014
|
|---|---|
| Authors: | Sundar, Aparna ; Noseworthy, Theodore J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 138-151
|
| Subject: | package design | conceptual metaphor theory | embodied cognition | branding | fluency | logos | Produktgestaltung | Product design | Verpackung | Packaging | Markenführung | Brand management | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419891