Plaid, airscarf, or PDK? : naming product features in online configurators
Dr. des. Johanna Hasenmaile-Aspin
| Year of publication: |
2022
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|---|---|
| Authors: | Hasenmaile-Aspin, Johanna |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 1, p. 58-67
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804280