Plain packaging and public health : the case of tobacco
Karine Gallopel-Morvan; Patrick Gabriel; Marine Le Gall-Ely; Sophie Rieunier; Bertrand Urien
| Year of publication: |
2013
|
|---|---|
| Authors: | Gallopel-Morvan, Karine ; Gabriel, Patrick ; Le Gall-Ely, Marine ; Rieunier, Sophie ; Urien, Bertrand |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 133-136
|
| Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Verpackungsgestaltung | Package design | Zigarettenindustrie | Cigarette industry | Frankreich | France |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720376