Planet Starbucks - What do you do when, after 10 short years, you grow from 14 coffee shops in Seattle to 5,600-odd outlets in 28 countries? When your dominance is fodder for everything from joke headlines in The Onion to anarchist outrage? When, in short, you're the fastest-growing brand in the world? If you're Starbucks, you keep growing. But that's easier said than done, with both demographies ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2002 (09.09.), p. 48-53