Planned versus actual betting in sequential gambles
Year of publication: |
2009
|
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Authors: | Andrade, Eduardo B. ; Iyer, Ganesh |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 372-383
|
Subject: | Emotion | Entscheidung unter Unsicherheit | Decision under uncertainty | Auktionstheorie | Auction theory | Spieltheorie | Game theory |
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