Planning for the introduction of mobile applications to support the sales force : a value-based approach
Chihab Ben Moussa
| Year of publication: |
2009
|
|---|---|
| Authors: | BenMoussa, Chihab |
| Published in: |
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-378-4. - 2009, p. 36-54
|
| Subject: | Außendienst | Field sales force | Mobilkommunikation | Mobile communications | Angepasste Technologie | Appropriate technology | Technikfolgenabschätzung | Technology assessment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851185