Planning profitable tours for field sales forces : a unified view on sales analytics and mathematical optimization
Anne Meyer, Katharina Glock, Frank Radaschewski
| Year of publication: |
2021
|
|---|---|
| Authors: | Meyer, Anne ; Glock, Katharina ; Radaschewski, Frank |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 105.2021, p. 1-19
|
| Subject: | Customer scoring | Field sales force | Multi-period orienteering problem | Sales analytics | Verkaufspersonal | Salespeople | Verkauf | Selling | Außendienst | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2021.102518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519442