Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management
Yuheng Cao, Aaron L. Nsakanda and Moustapha Diaby
| Year of publication: |
2015
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|---|---|
| Authors: | Cao, Yuheng ; Nsakanda, Aaron L. ; Diaby, Moustapha |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 7, p. 1140-1154
|
| Subject: | loyalty reward programmes | aggregate planning | stochastic linear programming | optimization | supply chain management | Lieferkette | Supply chain | Mathematische Optimierung | Mathematical programming | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Produktionsplanung | Production planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403709