Platform strategies and user stickiness in the online video industry
Ke Rong, Fei Xiao, Xiaoyu Zhang, Jingjing Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Rong, Ke ; Xiao, Fei ; Zhang, Xiaoyu ; Wang, Jingjing |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 143.2019, p. 249-259
|
| Subject: | Appropriability | Merchant platforms | Network effect | Pricing | Two-sided platforms | User stickiness | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Social Web | Social web | Preismanagement | Pricing strategy | Preisrigidität | Price stickiness | Marktstruktur | Market structure | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2019.01.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012133792