Players' attitudes towards advertising in mobile games
Juliana Maria Magalhães Christino, Érico Aurélio Abreu Cardozo, Luisa Sepúlveda Martins
| Year of publication: |
2024
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|---|---|
| Authors: | Christino, Juliana Maria Magalhães ; Cardozo, Erico Aurélio Abreu ; Martins, Luisa Sepúlveda |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 3/4, p. 339-363
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| Subject: | advertising in mobile games | attitude | mobile games | players' attitudes | publicity | towards advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.139297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065561