Playing to win : how strategy really works
A. G. Lafley; Roger L. Martin
| Year of publication: |
2013
|
|---|---|
| Authors: | Lafley, A. G. ; Martin, Roger L. |
| Other Persons: | Lafley, A. G. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Procter & Gamble Company | Strategisches Management | Strategic management | Konsumgüterindustrie | Consumer goods industry | USA | United States | Unternehmenserfolg | Organisationswandel | Strategische Planung | 2000-2009 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 260 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds. Erscheinungsjahr in Vorlageform:c2013 |
| ISBN: | 978-1-4221-8739-5 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009713280