Please do not answer if you are reading this : respondent attention in online panels
Leonard J. Paas, Meike Morren
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Paas, Leonard J. ; Morren, Meike |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 13-21
|
| Subject: | Respondent attention | Response bias | Instructional manipulation checks | Online panels | Single-item measurement | Panel | Panel study | Wahrnehmung | Perception | Systematischer Fehler | Bias | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Manipulation | Messung | Measurement | Online-Handel | Online retailing | Marktforschung | Market research | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9448-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820261