Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process
Arim Park, Hyun Sang An, Ju Myung Song and Christina Chung
| Year of publication: |
2022
|
|---|---|
| Authors: | Park, Arim ; An, Hyun Sang ; Song, Ju Myung ; Chung, Christina |
| Subject: | Consumer decision-making | Extrinsic motivation | Intrinsic motivation | Revisit intention | South Korea | WOM | Zero-Contact Marketing | Südkorea | Konsumentenverhalten | Consumer behaviour | Motivation | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2020-0641 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163377