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Elsevier's dictionary of advertising : in English, German, French and Russian
Manoilova, S. G., (2002)
Macmillan dictionary of marketing and advertising
Baker, Michael John, (1998)
Praktisches Werbe- und Marketing-ABC
Hofe, Klaus G., (1999)
Value Profile for Respiratory Syncytial Virus Vaccines and Monoclonal Antibodies
Fleming, Jessica A., (2022)
OTHER BUSINESS - Selling Points: Our society is multiracial, so why aren't the ads we watch?
Marshall, Caroline, (1997)
OTHER BUSINESS - Selling Points: It's only words - the power of a good advertising slogan.