Podcasting management : how audio platforms are shaping business ideas

Dag Øivind Madsen and Kåre Slåtten

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among platform dynamics, storytelling formats, and the performative roles of podcast hosts as fashion-setters. Through illustrative examples, we show how podcasts elevate certain management styles, repackage leadership narratives, and bypass traditional gatekeeping structures. This essay concludes with reflections on the implications of podcasting for the credibility, diversity, and direction of management discourse, and outlines future research paths in this emerging domain.

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Year of publication:	2025
Authors:	Madsen, Dag Øivind ; Slåtten, Kåre
Published in:	Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 15.2025, 9, Art.-No. 342, p. 1-13
Subject:	algorithmic amplification \| digital media \| edutainment \| idea diffusion \| leadership discourse \| management communication \| management fashion theory \| organizational knowledge dissemination \| platform economy \| podcasts \| Management \| Digitale Plattform \| Digital platform \| Social Web \| Social web \| Geschäftsmodell \| Business model \| Digitale Medien \| Digital media \| Führungsstil \| Leadership style \| Innovationsdiffusion \| Innovation diffusion \| Web 2.0-Technologien \| Web 2.0 technologies \| Wissensmanagement \| Knowledge management \| Interne Kommunikation \| Internal communication

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.3390/admsci15090342 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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