Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
C. Pich and G. Armannsdottir
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Pich, C. ; Guja Armannsdottir |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 1, p. 35-52
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| Subject: | Brand image | Conservative Party | Political brands | Markenimage | Politische Partei | Political party | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1072577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852910