Political chocolate: branding it fairtrade
| Year of publication: |
2017
|
|---|---|
| Authors: | Thedvall, Renita |
| Published in: |
Power, policy and profit : corporate engagement in politics and governance. - Northampton, MA : Edward Elgar Pub, ISBN 978-1-78471-121-4. - 2017, p. 170-185
|
| Subject: | Markenführung | Brand management | Fairer Handel | Fair trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Süßwaren | Confectionery |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781784711214.00015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015522133