Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
Year of publication: |
May 2018
|
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Authors: | Martin, Kelly D. ; Josephson, Brett W. ; Vadakkepatt, Gautham G. ; Johnson, Jean L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 3, p. 87-107
|
Subject: | political management strategy | neoinstitutional theory | research and development | advertising | pharmaceutical industry | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Industrieforschung | Industrial research | Forschung | Research |
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