• Preface : The genealogy of public opinion polling / L. John Martin
  • Are polls accurate? / Burns W. Roper
  • The context of public opinion : how our belief systems can affect poll results / Lester W. Milbrath
  • Ideological trends in American public opinion / John P. Robinson and John A. Fleishman
  • Public opinion, polling, and political behavior / Michael Margolis
  • Presidential decision making and opinion polls / Richard S. Beal and Ronald H. Hinckley
  • Polling and the presidential election / Mark R. Levy
  • The use of polls in congressional, state, and local elections / M. Margaret Conway
  • Polling as a news-gathering tool / Arnold H. Ismach
  • The impact of polling on the mass media / Charles K. Atkin and James Gaudino
  • The impact of polls on public opinion / Kurt Lang and Gladys Engel Lang
  • Polling the attentive public / Kenneth P. Adler
  • The polls and ethnic minorities / Robert B. Hill
Persistent link: https://www.econbiz.de/10000012479