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Managing the advertising process
Kennedy, Sherril Helen, (1976)
Consumer Generated Advertising:Open-Source-Marketing
Hieke, Marie-Sophie, (2007)
Erfolgsfaktoren im Celebrity-Marketing
Eckhardt, Ann Kristin, (2006)
Polymorphic Equilibrium in Advertising
Hallagan, William, (1983)
Polymorphism in competitive strategies : trading stamps
Hallagan, William, (1985)
Equilibrium Price Dispersion [The Theory of Sales: A Simple Model of Equilibrium Price Dispersion with Identical Agents].