Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Alternative title: | Advertising and COVID-19 |
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Year of publication: |
2021
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Authors: | Bright, Laura F. ; Schau, Hope Jensen |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 217-220
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Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Markenartikel | Brand | Verbraucher | Consumers | Coronavirus | Epidemie | Epidemic |
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