Popularity or proximity : characterizing the nature of social influence in an online music community
Year of publication: |
March 2017
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Authors: | Dewan, Sanjeev ; Ho, Yi-Jen ; Ramaprasad, Jui |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 1, p. 117-136
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Subject: | social influence | word of mouth | popularity | proximity | social networks | music industry | online community | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Musikwirtschaft | Music industry | Soziale Beziehungen | Social relations | Musik | Music | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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