Population Health Management and the Science of Individuality

This article espouses that population health management (PHM) has been a discipline which studies and facilitates care delivery across a group of individuals or the general population. In the context of population health management, the life science industry has had no motivation to design drugs or devices that are only effective for a distinct segment of the population. The major outgrowth of the science of individuality, as well as the rising ‘wiki medicine', fully recognizes the uniqueness of the individual. Cloud computing, Big Data and M-Health technologies offer the resources to deal with the shortcomings of the population health management approach, as they facilitate the propagation of the science of individuality.