Position matters when we stand together : a linguistic perspective on composite brand extensions
Meng-Chun Tsai; Yung-Chien Lou; Lien-Ti Bei; Kent B. Monroe
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-ti ; Monroe, Kent B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 6, p. 680-701
|
| Subject: | Composite brand extension | Initial brand | Head brand | Brand alliance | Meta-analysis | Markenführung | Brand management | Markentransfer | Brand extension | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Markenimage | Brand image | Linguistik | Linguistics | Strategische Allianz | Strategic alliance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466638