Positioning SMEs with a lone designer : a qualitative study of small design firms
Steven Chen and Kristen Schiele
| Year of publication: |
2017
|
|---|---|
| Authors: | Chen, Steven ; Schiele, Kristen |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 213-233
|
| Subject: | Wettbewerbsanalyse | Competitive analysis | Betriebsgröße | Firm size | Designer | Designers | KMU | SME | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1311217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738261