Positive affect and normative evaluation as mediators in the impulsiveness and Gen-Y impulse purchase urges
Yi Yong Lee, Chin Lay Gan
| Year of publication: |
2025
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|---|---|
| Authors: | Lee, Yi Yong ; Gan, Chin Lay |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 36.2025, 1, p. 75-102
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| Subject: | gender differences | affective reaction | cognitive reaction | generation Y | IBT | impulse buying | impulse buying tendency | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition | Kaufentscheidung | Purchase decision | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2025.143945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015359153