Positive affect, intertemporal choice, and levels of thinking : increasing consumers' willingness to wait
Jin Seok Pyone and Alice M. Isen
| Year of publication: |
2011
|
|---|---|
| Authors: | Pyone, Jin Seok ; Isen, Alice M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 532-543
|
| Subject: | Intertemporale Entscheidung | Intertemporal choice | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Warteschlangentheorie | Queueing theory | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161353