Positive affectivity as a predictor of consumers' propensity to be brand loyal
Year of publication: |
March 2016
|
---|---|
Authors: | Pulligadda, Sanjay ; Kardes, Frank R. ; Cronley, Maria L. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 2, p. 216-228
|
Subject: | brand loyalty | branding | positive affectivity | affect | traits | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty |
-
Huber, Frank, (2018)
-
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping, (2020)
-
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh, (2022)
- More ...
-
Kardes, Frank R., (2006)
-
Pfeiffer, Bruce E., (2019)
-
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan, (2016)
- More ...