Positive and negative aspects of online community cultivation : implications for online stores’ relationship management
Year of publication: |
2012
|
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Authors: | Tsai, Hsien-tung ; Pai, Peiyu |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 49.2012, 2, p. 111-117
|
Subject: | Consumer power | Community identification | Community participation | Loyalty | Relationship investments | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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