Positive and negative emotional spirals in e-WOM of new recreational sports : a case study on Nordic walking
Marta Zurawik, Ulla Hakala and Birgitta Sandberg
| Year of publication: |
2019
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|---|---|
| Authors: | Zurawik, Marta ; Hakala, Ulla ; Sandberg, Birgitta |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 6.2019, 3/4, p. 254-278
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| Subject: | sharing of emotions | positive emotions | negative emotions | online discussions | Nordic walking | electronic word-of-mouth | e-WOM | discussion forums | netnography | recreational sports | novel physical activity | Emotion | Sport | Sports | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Nordeuropa | Northern Europe | Verhalten in Organisationen | Organizational behaviour | Freizeitverhalten | Leisure behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLTM.2019.103564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012160481