Positive emotions during search engine use : how you feel impacts what you search for and click on
Sarah C. Whitley, Anindita Chakravarty, and Pengyuan Wang
| Year of publication: |
2025
|
|---|---|
| Authors: | Whitley, Sarah C. ; Chakravarty, Anindita ; Wang, Pengyuan |
| Subject: | positive incidental emotion | search engine | search query keywords | paid search ads | click-through rates | Suchmaschine | Search engine | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241263012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374152