Positive, negative or graded sustainability labelling? : which is most effective at promoting a shift towards more sustainable product choices?
| Year of publication: |
2024
|
|---|---|
| Authors: | Thøgersen, John ; Dessart, François J. ; Marandola, Ginevra ; Hille, Stefanie Lena |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 7, p. 6795-6813
|
| Subject: | choice experiment | incentive compatible | sustainability label | sustainability labelling | traffic light colours | Nachhaltige Entwicklung | Sustainable development | Umweltzeichen | Eco-label | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Öko-Produkt | Sustainable product | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
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