Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Lefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Teng, Lefa ; Zhao, Guangzhi ; Wu, Yuanyuan ; Fu, Hongyu ; Wang, Jiajing |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 185-195
|
| Subject: | Negative messages | Positive messages | Werbung | Advertising | Alkoholpolitik | Alcohol policy | Verkehrssicherheit | Traffic safety |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109424