Post Millennial Meanderings on the Culture of Creativity

This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.

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Year of publication:	2001
Authors:	Fillis, Ian
Published in:	Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 3.2001, 2, p. 75-81
Publisher:	MCB UP Ltd
Subject:	Creative thinking \| Entrepreneurialism \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/14715200180001478 [DOI]
Source:	Other ZBW resources

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