“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
Year of publication: |
1998
|
---|---|
Authors: | Gould, Stephen J. ; Lerman, Dawn B. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 7/8, p. 644-654
|
Publisher: |
MCB UP Ltd |
Subject: | Communications | Consumer behaviour | Consumer marketing | Internet | Narratives | Postmodernism |
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