Power and action orientation : power as a catalyst for consumer switching behavior
Yuwei Jiang; Lingjing Zhan; Derek D. Rucker
| Year of publication: |
2014
|
|---|---|
| Authors: | Jiang, Yuwei ; Zhan, Lingjing ; Rucker, Derek D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 183-196
|
| Subject: | Persönlichkeitspsychologie | Personality psychology | Macht | Power | Wechselverhalten | Switching behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380993