Power and need-for-justification : asymmetrical effects on senders and receivers in marketing communications
Linying (Sophie) Fan, Derek D. Rucker, Yuwei Jiang
| Year of publication: |
2023
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|---|---|
| Authors: | Fan, Linying ; Rucker, Derek D. ; Jiang, Yuwei |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 2, p. 236-254
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| Subject: | power | asymmetrical relationships | need-for-justification | marketing communications | Marketingmanagement | Marketing management | Kommunikation | Communication | Macht | Power | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314488