Power to consumers
Verolien Cauberghe, Liselot Hudders, Martin Eisend, editors
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Cauberghe, Verolien (ed.) ; Hudders, Liselot (ed.) ; Eisend, Martin (ed.) |
| Institutions: | ICORIA <16., 2017, Gent> ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden, Germany : Springer Gabler |
| Subject: | Werbung | Advertising | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Branchenentwicklung | Sector development |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XII, 353 Seiten Illustrationen 22 cm |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 9 |
| Conferences: | ICORIA ; 16 (Gent) : 2017 International Conference in Advertising ; 16 (Gent) : 2017 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | "This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017" - Umschlagseite 4 Enthält zahlreiche Beiträge |
| ISBN: | 3-658-22680-3 ; 978-3-658-22680-0 ; 978-3-658-22681-7 |
| Other identifiers: | 10.1007/978-3-658-22681-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917424